Business CertificateCustomer Service/Marketing

(2009-2010 Catalog)Course Selection Guide for this program

Business Certificate: Customer Service/Marketing (code: EK03)

Certificate

The objective of this Certificate program is to provide primary skills and knowledge to individuals seeking entry level positions in the area of customer service and marketing. In addition, the certificate will aid those seeking to improve their understanding of customer service and marketing pursuing transfer and or promotion within their organizations. Credits may be applied toward an associate degree in Customer Service/Marketing.

Outcomes

Demonstrate an understanding of the basic theory, principles and practice of the business function of customer service and marketing.
Demonstrate the ability to read, understand and prepare types of communication related to customer service and marketing.
Demonstrate analytical, problem-solving and decision-making skills applicable to customer service and marketing.
Demonstrate proficiency in the use and interpretation of data and information as applied to the various applications in customer service and marketing

Suggested Sequence of Courses:
Prerequisite or parallel courses may be required. Please check individual course descriptions for details.

First Semester
	*ENG E101**	Composition	3
	*BMK E123**	Principles of Customer Service	3
	*BMK E201**	Principles of Marketing	3
Second Semester
	*BMK E205**	Business to Business Marketing	3
	*BMK E207**	Consumer Behavior	3
	*BBG E210** ¹	Business Communication (Spring and Summer only)	3
	Restricted ²	Elective	3
Total Credits			21
¹Three credits are restricted to BMK* E106, BMK* E214, BMK* E241. Choice should be made after consultation with the Program Advisor. ²BBG* E210 requires permission of the instructor or permission of the Academic Advisor.

Housatonic Community College