Housatonic Community College

Business AdministrationCustomer Service/Marketing Option

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(2009-2010 Catalog) Course Selection Guide for this program

Business Administration: Customer Service/Marketing Option (code: EB55)      

Associate in Science Degree

This program provides students with knowledge, techniques, and perspectives in the theory and practice of customer service and marketing. The program prepares students for careers in customer service and marketing.

Outcomes

  • Demonstrate an understanding of basic theory and practice of business administration and customer service marketing.
  • Demonstrate the ability to read, understand, and prepare standard types of business communications.
  • Demonstrate analytical, problem-solving, and decision-making skills applicable to business administration, customer service and marketing.
  • Demonstrate proficiency in the use and interpretation of data and information as applied to the various applications in business administration, customer service and marketing.

Suggested Sequence of Courses:
Prerequisite or parallel courses may be required. Please check individual course descriptions for details.

Freshman Year

  ENG* E101
Composition    
3
  Mathematics 1
Elective    
3 - 4
  BBG* E101 2
  or BES* E118
Introduction to Business    
   Small Business Management (3)
3
  ACC* E113
Principles of Financial Accounting    
3
  BMK* E106
Principles of Selling    
3
  ENG* E102
Literature & Composition    
3
  BMK* E201
Principles of Marketing    
3
  BMK* E123
Principles of Customer Service    
3
  CSA* E106
Introduction to Computer Applications    
4
  Science
Elective    
3 - 4

Sophomore Year

  Fine Arts
Elective    
3
  BMG* E202
Principles of Management    
3
  BFN* E201
Principles of Finance    
3
  BBG* E231
Business Law I    
3
  BMK* E207
Consumer Behavior    
3
  ECN* E101
  or ECN* E102
Principles of Macro-Economics    
   Principles of Micro-Economics (3)
3
  BBG* E210
Business Communication (Spring and Summer only)    
3
  BMK* E205
  or BMK* E241
Business to Business Marketing    
   Principles of Advertising (3)
3
  Humanities
Elective    
3
  Behavioral Science
Elective    
3

Total Credits 

61 - 63

1 MAT* E137 or higher.

2 BBG* E101 is highly recommended. Please see your academic advisor.

NOTE: A minimum of 15 credits must be taken in 200-level courses.

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