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BMK* E201  - Principles of Marketing
(Previously: BU 111)

Credits: 3 Elective Code: B

Prerequisite or Parallel: ENG* E043 or permission of the instructor

A study of the scope and significance of marketing in contemporary American business with emphasis on marketing consumer goods and developing the essential elements of the marketing mix (product, price, distribution, and promotion). Substantial lab time will be required in the computer lab.